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FIFA, the International Federation of Football Associations, announced a plan to sell stakes in its major tournaments through the creation of a new company that will manage commercial activities and the World Cup. The goal is to increase funding and develop football. This plan, which involves attracting external investors, will provide financial support of up to $10 billion, available for commitment starting in early 2027, with funding of up to $40 million for each member association. The initiative has received mixed reactions: some opponents labeled it as a "blatant bribe," while the European Football Union (UEFA) criticized it, arguing that the plan threatens to increase the risks of damaging the development of the sport.
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