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Sepp Blatter, the former President of the International Federation of Football Associations, criticized FIFA's plan to establish a subsidiary valued at 20 billion dollars to manage the World Cup, which includes offering up to 20% shares to external investors. He emphasized that football does not belong to a select few individuals or organizations, and that the goal of the tournament is to serve the fans, not to generate commercial profits. He also stressed that turning FIFA into a profit-driven entity threatens the spirit of the sport and transforms it into an investment product. Expressing his shock at this idea, he reaffirmed that the World Cup should remain a possession of the people.
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