UAE travel sector safeguards email security
Research by Prof Point has revealed that the travel sector in the UAE has made significant progress in protecting consumers from email fraud. The adoption of the DMARC protocol increased from 85% in 2025 to 95% in 2026 among the top online travel sites, reflecting increased awareness of the importance of digital communication security. Despite this improvement, 55% of these sites still lack the full "reject" setting, which would block fraudulent messages before they reach users, leaving travelers at risk during the peak summer travel season. The findings underscore the need to fully implement comprehensive protection protocols to enhance travelers' confidence and security, especially in response to the tourism boom in the UAE.
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