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This article discusses the declining performance of the Italian clubs AC Milan and Juventus and the impact of this on their European campaigns, as for the first time since 1992, they are missing from the UEFA Champions League. The reason behind this is poor results in their domestic league and the strain on their sports economy, as both clubs together have spent over $343 million in the transfer market to rebuild. Their focus has been on strengthening the squad, making significant administrative and technical changes, all in an effort to restore their sporting glory and rich historical legacy. The challenge of regaining competitiveness is expected to continue amid financial and technical crises, with UEFA monitoring the clubs' financial situations.
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