Russian Tourism to UAE Rebounds
The travel market to the UAE from Russian tourists has experienced a strong recovery, with demand and sales nearly reaching 85% of 2025 levels. The destination has regained its position as one of the top-selling locations, driven by an increase in short-term bookings and improved demand for seasonal trips in autumn and winter. Additionally, the reduction in prices for some flights and hotels by up to 23.1% has enhanced competitiveness. Airlines such as Pobeda and Fly Dubai have increased their flights between Moscow and the UAE, with expanded air connectivity, aiming to attract around one million Russian tourists during the season. These developments are expected to contribute to sustained growth and to meet the rising demand for the family-oriented beach tourism product.
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