UAE event management market to hit 9.5B by 2026
The event management market in the UAE experienced a growth rate of 6.5% in 2026, reaching approximately AED 9.6 billion (around USD 2.62 billion). It is expected to expand to AED 13.1 billion (USD 3.6 billion) by 2031, with a compound annual growth rate (CAGR) of 6.43%. The market is moving towards greater diversification, with rapid growth in musical, government, and sponsorship events, supported by the development of exhibition and events infrastructure—especially in Dubai, which accounts for 55% of the market. The sector is focusing on event planning services and experiencing increasing revenue from sponsorships. The entertainment sector’s value is projected to reach about AED 70 billion by 2027, driven by continued growth in exhibitions, conferences, and concerts, which are expected to grow by 16% annually between 2026 and 2031.
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