UAE Community Stories Turn Digital Stars
The "Thank You, UAE" campaign at Dubai Festival City allows families and children to share messages of gratitude to the country through an interactive experience, transforming them into digital stars in a trusted space. The goal is to foster feelings of love and belonging within the community. The campaign involves recording messages that gather to form stars lighting up the "UAE Planet," where participants can view their own experiences and explore the stories of others. The initiative aims to reinforce the values of gratitude and loyalty across generations, with broad participation from diverse groups both inside and outside the UAE.
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