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The French football star Kylian Mbappé's relationship with Nike, which lasted for two decades, has come to an end. He has signed a contract with the Swiss brand On, which plans to launch football shoes in 2027, with Thierry Henry appointed as its football director. Mbappé's move to On caused the company's stock to rise by 4.36%, while Nike's shares declined by 1.5% to their lowest level in 12 years. This development occurs amid intense competition among major brands for the global athletic footwear market.
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