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The article focuses on the UAE's efforts to empower youth and develop media systems that rely on technology, especially artificial intelligence, to enhance trust and credibility in the media. Officials emphasize the importance of investing in young minds, strengthening media skills, and fostering ethical responsibility, with an emphasis on creating responsible and trustworthy content that respects diversity and projects a positive image of the homeland. It also highlights the economic growth of the UAE's media sector, with expectations that its contribution to the gross domestic product will reach 27.2 billion dirhams by 2031, and will generate over 209,500 jobs. Additionally, the sector of gaming and interactive content is projected to grow by 12.1% annually. At the end of the article, the "Smart Media Agents" challenge was launched to promote innovation and develop practical solutions to combat media misinformation, involving youth from 18 Arab countries.
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