21 Hrs
Source:
الخليج
Fifth session of Digital Communication Program launched
The Mohammed bin Rashid School of Government, in collaboration with the New Media Academy, has launched the fifth edition of the Executive Program in Digital Government Communication, which runs from October 12 to November 26, 2026. The program aims to prepare government communication officials by enhancing their skills in designing and implementing advanced digital communication strategies, utilizing artificial intelligence technologies to improve content production, data analysis, and public opinion monitoring. This is to support government entities in improving communication quality and building public trust. This initiative comes amid rapid digital transformations that necessitate the development of leadership capabilities adaptable to technological advancements, establishing a more flexible and effective transition within the government communication ecosystem. The program covers topics such as envisioning the future of government, modern communication strategies, and fostering effective participation across digital platforms. It also focuses on applying artificial intelligence to enhance performance and decision-making quality, all while adhering to governance and ethics in the use of these technologies.
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