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Union Cooperative focused on developing its digital system to enhance the online shopping experience. During 2026, it achieved a 37% growth in the e-commerce sector and a 40% increase in the number of visitors to its digital channels. The cooperative updated its websites and apps to facilitate easier searching, improved payment options, and expanded offers, while also strengthening free delivery service and cash-back rewards by 2% through the Union Coop Unlimited program. There was a main demand for fresh products such as vegetables, fruits, meats, and fish, reflecting the increasing reliance on online shopping to meet consumers' daily needs.
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