Apple announces launch date for new products
Apple announced an event on October 28 to launch new products, most likely including a Mac with a touchscreen, which would be the company's first device of its kind expected to be released this fall. This announcement aligns with Apple's strategy to strengthen the professional devices segment, with a focus on Mac computers, which are considered a key element of its artificial intelligence strategy, especially as Mac sales continue to decline by about 10% of total revenue. The launch is expected to include new Mac models with powerful processors, in line with the company's aim to develop high-performance products that support artificial intelligence technologies.
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