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Starbucks Korea announced the closure of 2,000 branches for half a day to train employees on historical awareness and social sensitivity following a promotional campaign that sparked widespread anger. The campaign, which involved referencing a military crackdown on a pro-democracy uprising in 1980, led to protests and a large-scale boycott, resulting in a decline in sales, and the CEO was dismissed as part of the reaction. This comes as the company attempts to repair the damage and improve its image after extensive criticism.
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