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The English football market is experiencing significant financial and investment shifts ahead of the new season, even though the Premier League remains the top spender on transfers. Clubs’ losses are increasing substantially. For instance, Liverpool is close to selling a minority stake of up to 49% for over $6 billion, while Leicester City is facing financial crises and put up for sale after recording losses of £71.1 million and being relegated to the Championship after winning the league title in 2016. A report indicates that about 90% of Championship clubs expect financial losses, leading to the implementation of rules to curb spending. Despite this, the Premier League remains the most spendthrift league in the summer transfer window, with €1.39 billion spent, including some of the most expensive deals such as the transfer of Eliot Anderson. Experts emphasize that clubs need more efficient organizational models to ensure their sustainability, as investment shifts from buying players to owning entire clubs. These clubs are increasingly viewed as investment assets worth billions of dollars, thanks to their strong commercial presence and global revenues.
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