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Karen Wazen Discusses Her Brand Strategy
The article discusses Karen Wazen's statements about the development of her brand and her choices in managing her business. She emphasized that opening physical stores in the UAE and Lebanon is to meet customer needs and enhance the product experience, with plans to open stores in Egypt by the end of the year. She aims to expand her presence without it being solely about improving her image or proving her success. She also highlighted her partnership with her husband, noting that she considers their relationship a diverse partnership that isn't based on sharing ownership but on a unified vision. She is somewhat hesitant about the possibility of separation. Additionally, she strongly asserts her stance on advertising, refusing to promote products that contradict her beliefs despite the high financial compensation. She explained that she sets clear boundaries that she never crosses to maintain her personal convictions.
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