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The article covers the activities of the "Basics of Entrepreneurship and Small Business Management" course organized by Al Shumul Bank in Aden. The second day focused on digital marketing and project pricing. Specialist Ahmed Al-Areeqi presented strategies for building a digital presence and creating marketing content, while official Wassem Wadi reviewed the fundamentals of cost calculation and setting appropriate prices to ensure the sustainability and growth of projects. The course featured practical discussions among participants and comes as part of the bank's efforts to support entrepreneurship and promote a culture of small businesses in Yemen.
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