2026 World Cup Boosts EPL in US

English translation: English football, especially the Premier League, has experienced significant growth in popularity among the American audience following the United States hosting the 2026 World Cup. Viewership of matches increased by 20% among American youth aged 18-34. Data showed a rise in interest in matches, particularly the Tottenham versus Newcastle game, which became the most-watched, with over one million viewers. There was also a 3% increase in average viewership across NBC and USA Network. Additionally, interest in Major League Soccer (MLS) saw a 23% rise among the 16-34 age group, with peak viewership reaching 87 million fans during the World Cup, 44% of whom were women. This reflects an expanding fan base for soccer in America.

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