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In 2025, the most watched content in Northern Ireland was the animated film "KPop Demon Hunters" on Netflix, with over 600,000 viewers, making it the platform's most viewed movie ever. The BBC's police drama "Blue Lights" was the second most popular program, attracting around 500,000 viewers for its third season's first episode. Audience habits show a decline in traditional broadcast TV viewership, with many people increasingly consuming content via streaming services like Amazon Prime Video, Netflix, and YouTube, especially among younger adults.
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