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CNN
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Kylian Mbappé apologized after a remark about a meme depicting former Chinese leader Mao Zedong angered Chinese fans, prompting brands to cut ties and state media to remove his content. Sanrio also ended a collaboration with Japanese TV drama *VIVANT* after Chinese social media users criticized the show’s portrayal of Chinese agents. The incidents highlight the risks foreign celebrities and companies face in China, where perceived offenses can trigger swift commercial fallout.
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