7 Hrs
Source:
البيان
Virtual broadcaster without salary posing job risks
The article highlights the expanding use of artificial intelligence in the media industry, along with its risks and benefits. Experts note that AI contributes to improving content production processes, especially in news and weather reports, but it cannot fully replace the human element due to its lack of human sensitivity, conscience, and emotional intelligence, making it a helpful tool rather than a complete substitute. They point out that the use of AI in media is currently limited to ranges between 5% and 50%, emphasizing the importance of maintaining the human aspect, as genuine broadcasters still excel in dialogue and interaction. The article also indicates that AI may be employed more extensively in specific tasks but will not fundamentally change the nature of the profession. It underscores the importance of developing human skills to face future technological shifts.
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