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Sweet Mawlid street aroma over packaging
Egypt celebrates the Prophet's Mawlid annually by reviving traditions that are over a thousand years old. The festivities are most vividly reflected in popular markets, where traditional sweets such as sesame, peanut, and chickpea treats are sold—either piece by piece or by weight—at prices ranging from 65 to 75 Egyptian pounds for the more affordable varieties, and exceeding 250 pounds for those filled with nuts. Despite rising prices due to increased ingredient costs, Egyptians insist on buying Mawlid sweets to preserve the popular customs and old memories. Luxurious boxes are also available, costing up to 17,000 pounds, but the traditional markets remain closest to the spirit of the occasion, where flavor and tradition outweigh luxury. Symbols of the celebration, like the Mawlid doll and its horse, continue to be featured as well.
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