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Talaat Mostafa Group launched the "Noor Nourt" campaign coinciding with the delivery of the first phase units of Noor City in East Cairo, which includes over 4,000 units. This marks a transition from the construction phase to active operation and welcoming residents. The city focuses on technology and sustainability, featuring smart services such as traffic management, security, smart home systems, Wi-Fi networks, and electric vehicle charging stations. The campaign received widespread engagement on social media and became associated with a real event that helps evaluate the level of implementation and services, thereby enhancing the city's position as a comprehensive smart city project reflecting progress in the real estate market.
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