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The article focused on the phenomenon of the widespread reliance on pseudoscientific diets and treatments, such as the "Taybat" system, promoted by certain figures through social media. These promote false beliefs by exploiting emotions and identity. It explains that the human brain, due to its emotional system, tends to believe claims that offer hope and excitement—especially when dealing with serious illnesses like cancer—where feelings of fear and hope intertwine with the evaluation of information. The article clarifies that such beliefs often rely on personal stories and inspiring testimonials, but are frequently not based on solid scientific evidence, and are subject to deceptive tactics such as conspiracy theories and false interpretations. It emphasizes the importance of critical thinking grounded in scientific principles, such as verifying claims through experiments, repetition, and peer review. Additionally, it highlights the need to strengthen scientific education to understand the principles of evidence evaluation, in order to reduce the spread of health misinformation that threatens lives and exploits the public’s lack of trust in health institutions.
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