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Recent studies indicate that watching World Cup football matches activates areas of the brain associated with stress, reward, and attention. The brain responds to crucial moments such as a goal or missed opportunity, leading to an increase in heart rate and rapid emotional tension. Research also shows that individuals' reactions vary depending on their identity and connection to the team; some viewers handle the matches calmly and maintain emotional stability, while responses differ among people. Studies confirm that bodily reactions to the game are influenced by personal and social factors, and there is no scientific evidence of a hormonal battle between men and women while watching.
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