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The article focused on organizing the Moroccan National Office of Tourism, in partnership with the Belgian travel agency network "Selectour," to hold an annual conference in Tamaruda Bay aimed at strengthening Morocco's presence in the Belgian tourism market. Approximately 90 agencies and partners participate in the event, with the goal of promoting Moroccan destinations and increasing sales, particularly for northern destinations that are part of expansion strategies. The Selectour network achieved revenues of 310 million euros in 2025, and Morocco hopes to increase the number of Belgian tourists to 1.4 million in 2026, with a gradual rise expected to reach 2 million by 2030, through awareness and promotional campaigns following the conference.
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