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The article discusses the importance of promoting a culture of competition and transparency in selecting academic and administrative leadership within universities. This can be achieved by opening opportunities for qualified candidates to apply for leadership positions based on clear and transparent standards. It emphasizes that announcing vacancies for leadership roles and implementing professional evaluation processes and interviews help in selecting the most competent and suitable individuals, rather than relying solely on relationships or well-known names. The article confirms that these initiatives strengthen trust and support the development of universities at a global level, and calls for expanding such practices to enhance performance and administrative excellence.
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