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A temporary campaign by BIL Brands has been launched on store shelves across the United States, removing the iconic smile of the "Laughing Cow" from its packaging and showcasing videos highlighting the cow's sadness. The campaign aims to raise awareness about the importance of mental health and coincided with World Mental Health Day on October 10th. It also recalls a previous campaign by McDonald's in Britain in 2024, which removed the smile from Happy Meal boxes to encourage children to express their emotions and not always appear happy. The Laughing Cow is a global symbol originally created in France in 1921, marketed in 136 countries. The campaign emphasizes the importance of raising awareness about mental health.
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