59 Days
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الاقتصادية
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World Cup Final in Adidas Colors After All Nike Teams Were Eliminated
Attention shifted in the World Cup final to the Argentina and Spain teams after Argentina's victory over England in the semi-finals, as Adidas sponsored both teams. Meanwhile, Nike's chances to appear in the final faded after all its participating teams—led by England and France—failed to reach the final match. The tournament saw huge investments from both companies, but Adidas reaped clear benefits with the two teams it sponsors advancing to the final. On the other hand, Nike faces significant challenges, including a declining market share in Europe and its stock value dropping by nearly a third since the start of the year. The tournament results also led to a substantial increase in sales of national team jerseys, with rising demand for classic products. Nevertheless, Adidas still anticipates strong pre-orders in the coming months, reflecting its victory over Nike in the sports apparel market during the World Cup.
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