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Surg Sports Investment Company, one of the companies of the Public Investment Fund, has launched "Radya," a platform dedicated to supporting and developing sports infrastructure in Saudi Arabia. The platform aims to efficiently manage and market sports and entertainment facilities, providing services including design, planning, operation, and marketing, in order to elevate the Kingdom’s global standing in sports and live experiences. The platform anticipates that developing sports infrastructure will contribute to increasing the sector's value, which is expected to exceed 82 billion Saudi Riyals (approximately $22 billion) by 2030, with a focus on attracting events and enhancing the spectator experience.
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