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الاقتصادية
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Asian languages lead in eSports viewing
A recent report from the Esports Charts platform indicates that the landscape of esports viewers worldwide is changing, as the dominance of the English language has declined and Asian languages have begun to lead in viewership for the first time in the first half of 2026. The report confirms that the growth of regional broadcasts—especially in Southeast Asian, South Asian, Latin American, and Middle Eastern markets—has contributed to a reduced influence of English-language streams, despite the ongoing strategic and media sponsorship value of English. Additionally, data shows that broadcasts in Russian and Commonwealth languages are increasing, with their audiences concentrated in emerging markets, reshaping the global esports scene.
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