Sanad Association Conducts Communication Workshop
The Sanad Social Responsibility Association in Al-Ahsa organized a training workshop on strategic communication and persuasion skills, aimed at enhancing the capabilities of its staff in building sustainable strategic partnerships with various entities. The workshop covered seven topics, including improving persuasive messaging, meeting management, negotiation, as well as a simulation session to practice partnership development, with the goal of achieving mutual value and lasting social impact. The executive official emphasized that building effective partnerships requires understanding companies' priorities and aligning community initiatives with their objectives. Additionally, the chairman of the association highlighted that developing internal competencies strengthens the organization’s ability to achieve its developmental goals and sustainability.
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