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The Saudi Coffee Company signed a strategic memorandum of understanding with Makkah Properties in Riyadh, aimed at strengthening cooperation between the two parties in the hospitality and food sectors. The agreement focuses on integrating the company's products into Makkah Properties' projects, developing investment opportunities, and expanding the presence of Saudi brands in the local market. This effort contributes to enhancing the company's brand identity and supporting its growth and sustainability by developing consumer experiences that meet the demands of the Saudi market.
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