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The article focused on the media coverage of the Gulf 27 competitions in Jeddah, where Qatari and Kuwaiti channels demonstrated engagement and diversity in content through on-ground filming of the city's landmarks and their cultural and heritage echoes. This created human-centered visual material that captivated audiences. Conversely, domestic coverage, which was limited to studio broadcasts, was criticized, with calls to develop field production tools and adopt interactive content through streets and digital platforms to meet the expectations of modern audiences. Interviews and comments emphasize the importance of innovation in sports coverage to enhance interaction and boost the popularity of matches and other event activities.
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