10 Hrs
Source:
الاقتصادية
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Ronaldo's brand worth €850m and team impact
The article explores the value of Cristiano Ronaldo's personal brand, estimated at 850 million euros, reflecting a 325% increase since 2020. It examines the impact of his absence from the Portuguese national team on his commercial value, brand image, and marketing partnerships. The study also highlights that Ronaldo earns approximately 150 million euros annually from advertising contracts, with significant revenue growth in recent years. It demonstrates how his global and digital audiences remain engaged and continue to sustain his commercial power even after his exit from the World Cup. Additionally, the article emphasizes the challenge facing the Portuguese Football Federation in maintaining the international value Ronaldo has built over more than two decades, and in shifting focus toward fostering an independent brand that can be leveraged in future contracts. The absence of Ronaldo could potentially limit the future sponsorship and partnership opportunities for the national team.
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