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Post-conference developments
The article focuses on evaluating the effectiveness of conferences and knowledge events in the Kingdom, emphasizing that successful organization alone is not sufficient to demonstrate real impact; rather, it is necessary to measure the outcomes and changes resulting from them. It stresses the importance of having clear objectives with objective measurement indicators, documenting achievements and challenges, and linking these events to academic or research institutions to ensure scientific rigor and quality. The article also highlights the need to reduce unjustified repetition of events, promote national coordination of the schedule, and ensure transparency in managing relationships between organizers and sponsors, along with independent evaluation of the results. It proposes that accountability for impact become an integral part of the event organization culture, and suggests that the key question after each conference should be: "What has started after it ended?" to ensure these events have tangible and sustainable value.
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