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The article discusses the risks of exploiting personal data and digital directives through AI tools and algorithms, and how they can be used to breach individuals' awareness by monitoring and guiding their trends and desires. It explains that these technologies are increasingly being used to influence public opinion by identifying and analyzing user content, citing the Cambridge Analytica scandal as an example of data targeting to steer messages. The piece warns that an uneducated society and individual awareness are the greatest defenses against these threats, encouraging thoughtful reading and careful thinking before sharing or engaging with online content, since everything published could be part of strategies to influence through algorithms.
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