6 Hrs
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الاقتصادية
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Source: الاقتصادية
6 Hrsالاقتصادية
Source: الاقتصادية
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Unilever leveraged its partnership with FIFA and the 2026 World Cup to promote more than 35 brands in over 120 markets. It launched more than 180 limited-edition products and linked digital campaigns to retail offers and product experiences. The company recorded underlying sales growth of 5.2% in the third quarter of 2026, while personal care sales rose 6.3%. It attributed part of its improved position in the U.S. deodorant market to the partnership. The campaign generated around 7 billion digital impressions for Axe and distributed 24 million fragrance samples. However, the report cautions that views and consumer preferences alone do not establish the scale of actual purchases.
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