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The article discusses reported bids to acquire Al-Ittihad, which media outlets have covered without revealing their details or the buyer’s identity. It warns that putting the club up for sale should not leave its fans visible in the marketing but absent from decision-making. Cutting spending alone is not enough to attract investment; it must be accompanied by a competitive team and a clear plan to grow the club’s commercial revenues. The deal’s success should be measured by improvements to the team, growth in its resources, and accountability in its management—and by whether the club preserves supporters’ trust and involves them through transparency and by listening to their voices.
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