Tunisian Products Aim for Made in Tunisia Brand
The article focused on the project to establish the "Made in Tunisia" label, aimed at enhancing the status of national products, improving their quality, and increasing their competitiveness in both local and global markets. During the meeting held under the chairmanship of Salah Zaarui, the label's graphic charter was ratified. It was clarified that the goal is to raise consumer awareness of Tunisian products, strengthen trust in them, and motivate businesses to improve quality and comply with standards. The implementation began with the selection of four key industrial sectors: mechanical and electrical industries, textiles and clothing, leather and footwear, and food industries. There is a plan to expand the label to other sectors later, in order to support exports and promote the visibility of Tunisian products in foreign markets.
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