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The UAE is preparing to welcome the winter tourist season through the return of major events that boost demand for hotel stays and international travel. Estimates indicate that Dubai will host 9,300 new hotel rooms by 2028. There are strong signs of recovery in the hospitality sector, with hotel room revenues increasing by up to 70% in the fourth quarter of 2026. Meanwhile, hotel management companies continue to expand, reflecting the market's confidence in the region. Major events such as the Formula 1 races and the Guggenheim Abu Dhabi Museum contribute to increased demand, although the recovery remains gradual after a record-breaking 2025. The sector's success is expected to continue as temperatures drop and tourism activity increases.
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