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Apple has launched its first foldable phone, the "iPhone Duo," amid expectations that it will help redefine the foldable phone market, competing with companies like Samsung and Huawei. The phone was announced just a week ago, and the market responded exceptionally well, with demand exceeding available supply, leading to delivery dates being pushed back to the end of January. The design has received widespread praise, especially for its durability and the absence of a screen bump, despite some concessions such as the lack of a zoom lens and the need to adjust applications to fit the new screen. Market research projects that Apple will hold 44% of the foldable phone market value by 2026 and is expected to become the market leader in both value and units sold by 2027. This release serves as an early test for new CEO John Ternus in strengthening Apple's presence in the foldable phone market.
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