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2026 World Cup YouTube Record
"Kazi TV" on YouTube, founded in 2022, has become one of the leading sports media outlets in Brazil. It broadcast all the 2026 World Cup matches for free and achieved a record viewership of 18.3 million devices during the Brazil versus Scotland game, marking the highest number for live streaming on YouTube according to FIFA. The channel relies on an unconventional approach, engaging directly with the audience and incorporating jokes and interactions into its broadcasts, which has made it very popular among young viewers. Notably, it holds broadcasting rights for all World Cup matches as well as the French league in Brazil. However, it faced criticism for advertising sports betting websites, prompting investigations by consumer protection authorities after betting symbols appeared during streams. This has raised concerns about the impact on viewers, especially children, among football fans.
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