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Meknes Conducts 7th Tourism Forum
The article focused on the activities and achievements of the seventh session of the International Tourism Forum in Meknes, which is being held from October 9 to 11 under the auspices of the organizing entities. The event aims to develop and enhance the tourism sector in Morocco, particularly in the Fes-Meknes region. It emphasizes promoting heritage tourism through discussions on topics such as local culinary arts, heritage marketing, the local economy, and modern technologies like artificial intelligence to boost the attractiveness of heritage sites. The forum seeks to raise awareness of Meknes' rich heritage, develop a marketing identity for the tourist destination, and generate economic benefits from heritage assets. It also focuses on the interaction between heritage, the economy, and traditional industries, along with digital innovation strategies to attract a broader audience.
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