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The article emphasizes the importance of moral values—such as honesty, meticulousness, justice, and integrity—in achieving institutional and educational quality. It explains that systems and procedures alone are not sufficient to ensure quality; rather, human values and moral motivations are what establish sustainable behavior and genuine excellence. It also underscores that activating these values in daily practices leads to the development of an institutional culture based on commitment and responsibility, thereby enhancing the quality of outcomes and the effectiveness of organizations. This is especially true in higher education, where values form an essential part of the performance of faculty members and students. Additionally, the article stresses that cultivating a culture of values requires leadership committed to these principles, and that embedding values into behavior creates a high-quality work environment and institutional culture. This, in turn, improves trust, efficiency, and reduces excessive reliance on monitoring.
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