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The article points to a decline in the performance of the global luxury goods market, where shares of major brands like "LVMH" and "Prada" are being offered at prices lower than those of fast fashion companies, and below the value of "Zara" and "H&M" shares. This is reflected in weak global sales over the past three years, with demand declining due to eroding wealth and deteriorating consumer economies, particularly in China, Europe, and America. The Chinese real estate crisis, along with declining savings and reduced consumer liquidity, has led to decreased spending on luxury goods. Meanwhile, some brands are repositioning themselves through redesigns and shifting focus to the U.S. market or diversifying target segments, despite challenges posed by the resale market and changing shopping habits. As a result, companies may face either lowering prices or accepting reduced valuations, amid fading growth expectations and evolving consumer behaviors in the luxury sector.
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