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The Ministry of Economy and Tourism in the UAE has issued a guideline that outlines the methodology for defining the "relevant market" based on product markets and geographical scope. The aim is to measure competitive pressures and company market shares. The determination relies on consumers' and manufacturers' ability to substitute products and services, utilizing economic tools such as the hypothetical monopolist test, price elasticity of demand, and the transient impact quality test. The guide also considers local and geographical conditions, such as licensing and infrastructure, including the possibility of treating free zones as separate markets, to support more accurate and transparent competition measurement. The objective of this guideline is to standardize criteria, improve companies' understanding of market boundaries, enhance transparency, and support the enforcement of UAE competition laws.
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